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iPad Assisting Speedskater Bridie Farrell in Comeback Bid
After an almost decade-long absence, world-class speedskater Bridie Farrell is preparing for a comeback, and iPad is helping her in a big way. Farrell’s coaches are using iPad and the Dartfish Express app for in-depth video analysis of her performance. They evaluate her form, aerodynamics, and body language, and provide frame-by-frame feedback. iPad also simplifies the video recording process. “We’d have to lug around a laptop and camcorders, and so many wires and connections,” says trainer Robyn Mason. “With iPad, you don’t need to worry about any of that. It’s so much easier, so much more accessible.”
iPads With Instant Replays Transforming the NBA
In a new video, Bloomberg.com reports that Apple has teamed up with Sportstec, a software program that provides quick edits of basketball game footage on an iOS device. The program lets players and coaches, who are provided with iPads, look at footage during a game or during halftime and make adjustments. “You can literally break down every single possession, who shot the ball, where on the floor, what was the result of the play,” says Sportstec vice president Anwar McQueen. Sportstec, whose program works exclusively on iOS devices, partners with 28 of the 30 NBA teams as well as many NCAA teams and the Olympic basketball teams.
Procter & Gamble Uses iOS Devices to Boost Global Productivity
The Procter & Gamble Company — a Fortune 500 firm that makes products such as Tide, Ivory soap, Pampers, and Crest — is using iPad and iPhone to improve its productivity and sales all around the world. The company has developed over 50 custom apps for use with its more than 25,000 iOS devices. In particular, sales teams utilize a suite of in-house apps to better manage sales processes worldwide. This has helped Procter & Gamble expand its thriving business operations in China, where its products reach 1.5 million stores. “iPhone and iPad enable our sales force globally to take a step ahead in productivity,” said Bob Fregolle of Procter & Gamble. “Our people are more productive, they’re enjoying their work more, and they’re connected in new ways.”
Shoot and Score with ‘Smart’ Basketball
Tech columnist Ed Baig took to the court to test a new “smart basketball” equipped with nine sensors that communicate with an iPhone or iPad via Bluetooth wireless technology. The 94Fifty basketball and associated iOS app, made by InfoMotion Sports Technologies, tracks performance by measuring speed and pressure applied to the ball. It also coaches aspiring hoops stars with voice feedback. Users can work on drills or challenge other players. “My two small kids were engaged, and they were excited when they improved their scores,” Baig reports.
Survey Says iPhone, iPad Top Kids’ Wish List
In a CNET article, author Chris Matyszczyk discusses a survey that puts iPhone at the top of young people’s holiday gift list. The survey, conducted for shopping website Ebates, asked 12- to 17-year-olds which gadget they most crave, and iPhone came in first. “These kids know their brands, and only 12 percent of them were most desperate for a Samsung Galaxy phone, as opposed to 32 percent for Apple’s offering,” Matyszczyk writes. “Indeed, the second most desired gadget was another Apple product: the iPad.”
iPad Air Receiving Glowing Reviews
The first iPad Air reviews are in from The Wall Street Journal, USA Today, The New York Times, and others. And the reaction is overwhelmingly positive. Walt Mossberg of The Wall Street Journal says iPad Air is “raising the bar,” calling the redesign a “feat of design and engineering.” He notes the battery test “far exceeded Apple’s claim” and “blew me away.” Ed Baig of USA Today declares iPad Air the best yet and “better than its already best of breed predecessors, superior still to each and every rival big screen slate that I’ve tested. Apple dominates the tablet apps ecosystem. Its tablet remains the easiest to use.” Damon Darlin at The New York Times writes, “Compared with the other tablets on the market, Apple still holds the edge.” He highlights many of iPad Air’s key features including size, battery life, processing power, storage, and Wi-Fi with MIMO. On his blog, David Pogue is impressed with the battery life, speed, and design of iPad Air, stating, “Somehow, Apple was able to put the iPad on such a radical diet without sacrificing any of its features.”
Apple Reports Fourth Quarter Results; iPhone Sales Grow 26 Percent to Set New September Quarter Record
Apple today announced financial results for its fiscal 2013 fourth quarter ended September 28, 2013. The Company posted quarterly revenue of $37.5 billion and quarterly net profit of $7.5 billion, or $8.26 per diluted share. These results compare to revenue of $36 billion and net profit of $8.2 billion, or $8.67 per diluted share, in the year-ago quarter. Gross margin was 37 percent compared to 40 percent in the year-ago quarter. International sales accounted for 60 percent of the quarter’s revenue. The Company sold 33.8 million iPhones, a record for the September quarter, compared to 26.9 million in the year-ago quarter. Apple also sold 14.1 million iPads during the quarter, compared to 14 million in the year-ago quarter. The Company sold 4.6 million Macs, compared to 4.9 million in the year-ago quarter.
Apple Is Making Inroads in the Business World
In a recent Los Angeles Times story, technology reporter Chris O’Brien highlights examples of how businesses are using iPad and describes how the device is becoming a force in the workplace. He notes that iPad “helped Apple stake out a commanding lead for mobile devices in business markets long dominated by PCs and laptops running Microsoft’s Windows.” O’Brien talks to industry analysts including IDC’s Tom Mainelli, who says, “Apple has become the de-facto standard in a lot of commercial enterprises in terms of tablets.” Companies are creating their own apps, too. According to one report, O’Brien writes, “90 percent of custom tablet apps created by businesses for internal use or for their customers were written for the iPad.”
MacBook Pro with Retina Display Updated with Latest Processors, Faster Graphics, and Longer Battery Life
Apple today updated MacBook Pro with Retina display to include fourth-generation Intel Core processors, the latest graphics, longer battery life, faster flash storage, and next-generation Wi-Fi. Starting at a new lower price of $1,299 (US), the updated MacBook Pro with Retina display features a stunning high-resolution display, an amazing thin and light design, and the latest technology to power through the most demanding projects. “We’ve made the world’s best pro notebook even better by adding more performance and even longer battery life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “MacBook Pro with Retina display continues to redefine the pro notebook.”
Apple Announces iPad Air and new iPad mini with Retina Display
Apple today announced iPad Air, the latest generation of its category-defining device, featuring a 9.7-inch Retina display in a thinner and lighter design and weighing just one pound. Apple also announced a new iPad mini with Retina display, bringing all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in the same thin and light design. Both new iPad models feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded LTE cellular connectivity, and iOS 7 featuring hundreds of great new features. “iPad created an entirely new mobile computing experience, and the new iPad Air is another big leap ahead,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “It is so thin, light and powerful, once you hold one in your hand you will understand what a tremendous advancement this is.”
Introducing the All-New Mac Pro — The Most Radical Mac Ever
Apple today launched the all-new Mac Pro. Designed around an innovative unified thermal core, the Mac Pro features the latest Intel Xeon processors with up to 12 cores, dual workstation-class GPUs, six Thunderbolt 2 ports, PCIe-based flash storage and ultra-fast ECC memory. Packing amazing performance in a stunning new design, the all-new Mac Pro starts at $2,999 (US) and will be available in December. “The new Mac Pro is our vision for the future of the pro desktop, everything about it has been reimagined and there has never been anything like it,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
Apple Introduces Next-Generation iWork and iLife Apps for OS X and iOS
Apple today announced that its groundbreaking iWork productivity apps and award-winning iLife creativity apps have been completely redesigned to take full advantage of OS X Mavericks and iOS 7. Pages, Numbers, Keynote, iPhoto, iMovie, and GarageBand have been updated to 64-bit, include iCloud integration, and are loaded with hundreds of new features that let you do more than ever across your Apple devices. In addition, iWork and iLife are now free with the purchase of every new Mac or iOS device. “This is the biggest day for apps in Apple’s history,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “These new versions deliver seamless experiences across devices that you can’t find anywhere else and are packed with great features like iMovie Theater, Drummer and a new unified file format for iWork documents across all your devices.”
OS X Mavericks Available Today Free from the Mac App Store
Apple today announced that OS X Mavericks, the 10th major release of the world’s most advanced desktop operating system, is available for free from the Mac App Store. With more than 200 new features, OS X Mavericks brings iBooks and Maps to the Mac, includes a new version of Safari, enhances multi-display support, introduces Finder Tabs and Tags, and delivers new core technologies for breakthrough power efficiency and performance. “We want every Mac user to experience the latest features, the most advanced technologies, and the strongest security,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “We believe the best way to do this is to begin a new era of personal computing software where OS upgrades are free.”
iPhone 5s and iPhone 5c Arriving in More Countries on Friday
Apple today announced iPhone 5s and iPhone 5c will be available in Italy, Russia, Spain, and more than 25 other countries beginning Friday, October 25. The iPhones are also coming to more than a dozen additional countries, including India and Mexico, on November 1.
Apple Updates iMac
Apple today updated iMac to bring numerous high-performance enhancements to the world’s leading all-in-one desktop. iMac now features fourth-generation Intel Core processors, new graphics, and next-generation Wi-Fi. In addition, it now supports PCIe-based flash storage, making its Fusion Drive and all-flash storage options up to 50 percent faster than the previous generation. “iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
First Weekend iPhone Sales Top Nine Million, Sets New Record
Apple has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, three days after their September 20 launch. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history. Both iPhone 5s and iPhone 5c are available in the U.S., Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK. The popularity of iPhone 5s has exceeded expectations, and many online orders are scheduled to be shipped in the coming weeks. “The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly,” said Tim Cook, Apple’s CEO. “We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.”
iPhone, iOS 7 Receiving Enthusiastic Reviews
The first iPhone and iOS 7 reviews are in from news organizations including The Wall Street Journal, USA Today, and The New York Times: Walter S. Mossberg of The Wall Street Journal recommends iPhone 5s “for anyone looking for a premium, advanced smartphone.” He calls the phone’s Touch ID fingerprint sensor “a potentially game-changing hardware feature” and iOS 7 “a radically new operating system.” Ed Baig of USA Today looks at both iPhone 5s and iPhone 5c. On the iPhone 5s, he writes, “Taken in totality, the features new to the iPhone 5s make what I consider to be the best smartphone on the market even better.” He concludes, “I can strongly recommend either new iPhone but especially the 5s.” David Pogue of The New York Times posts two stories. In his iOS review he writes, “The structure, layout and features represent some of Apple’s best work.” In his iPhone review, he calls iPhone 5c “a terrific phone,” noting, “The price is right. It will sell like hot cakes.” On iPhone 5s, he’s impressed with the improved camera and says the best part of Touch ID is “it actually works — every single time, in my tests. It’s nothing like the balky, infuriating fingerprint-reader efforts of earlier cellphones.”
Fast Turns at Le Mans with Final Cut Pro X
For the second straight year, French post-production house Xtrem Productions covered the 24 Hours of Le Mans endurance car race using Apple’s Final Cut Pro X video editing software on Thunderbolt-enabled Mac computers. Using footage from multiple trackside and handheld cameras, the company produced driver interviews, race highlights, and features for TV broadcast and theatrical release. “Things are easier to do in Final Cut Pro X, and they’re much faster, which means we can not only do more segments, but we can do more with them,” says Xtrem production manager Sacha Le Coroller.
iOS 7 With Redesigned Interface and New Features Available September 18
Apple today announced that iOS 7 will be available starting September 18 to iPhone, iPad, and iPod touch users as a free software update. iOS 7 has a completely redesigned user interface and hundreds of new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Siri, and more. And it introduces iTunes Radio, a free Internet radio service based on the music you listen to on iTunes. In addition, iOS 7 has been engineered with deep technical and design integration with both iPhone 5s and iPhone 5c. “iOS 7 is completely redesigned with an entirely new user interface and over 200 new features, so it’s like getting a brand new device, but one that will still be instantly familiar to our users,” said Craig Federighi, Apple’s senior vice president of Software Engineering.
Apple Introduces iPhone 5c—The Most Colorful iPhone Yet
Apple today introduced iPhone 5c, featuring an all-new design in five colors — blue, green, pink, yellow, and white. iPhone 5c is built on a foundation of familiar features like the 4-inch Retina display, superfast performance of the A6 chip, and the 8 megapixel iSight camera — all while delivering great battery life. iPhone 5c comes with more LTE bands than any other smartphone in the world, a new FaceTime HD camera, and iOS 7, the most significant iOS update since the original iPhone. “iPhone 5c is everything iPhone 5 was and more, in an all-new design packed with great features,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. iPhone 5c will be available in the U.S. on September 20 for a suggested retail price of $99 for the 16GB model and $199 for the 32GB model, and customers can pre-order their iPhone 5c beginning September 13.